In today’s digital world, everyone has a voice and everyone has an opinion. While some of your social media followers may praise or thank you for the services you provide, there are always those consumers who will have something not so nice to say about you. For healthcare providers, poor reviews can be especially impactful, as 88% of consumers trust online reviews as much as personal recommendations.
And in the health industry, those negative reviews can have a ripple effect. As a marketing and PR team there are a variety of actions you can take to help overcome these criticisms, even if they aren’t accurate.
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This article was published by: Wax Custom Communications October 15, 2015
For additional tips and best practices on how your healthcare facility or hospital should handle criticism on social media, contact them at 305-350-5700 or visit waxcom.com.